Dalziel & Pow - Storytelling Through An Interactive Projection Mapping Wall

Using the Touch Board, Dalziel & Pow created an interactive projection mapping installation that inspired countless others to try their own.

At the Retail Design Expo, brand design agency Dalziel & Pow created an interactive video wall that responds in surprising ways to visitors’ touch. When the user touches the paint it triggers a video for projection mapping. The team screen printed Electric Paint onto large wood panels to make graphical touch sensors, which trigger complex visual content and audio, including information about the product and just fun stories.

An impressive total of 48 touch points and over 100 different animations are included on the video wall and displayed with layered projection mapping and animation software. The idea came from the work the agency created for Portuguese children’s wear brand Zippy, where they used a wooden display with screen printed content to play music to young visitors. They used their experience and magnified it to create a much bigger touch wall.

Storytelling through playful interactions from Dalziel & Pow on Vimeo.

For this installation, they used four Ototo boards that handled the touch inputs via the screen printed Electric Paint, sending MIDI inputs to a computer, which in turn triggered the projections and audio. All the content and animations were created by the Dalziel and Pow team.

Images and Video: Dalziel & Pow

This project first appeared on the Dalziel & Pow website.

Do you want to create your own interactive installation? Explore the Interactive Wall Kit and learn how to create a projection mapping installation.

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